bethilo, launched in January 2003, strives to undermine the myth that spread betting is complicated rich man's game. The company's highly accesible website allows punters to bet with stakes starting from just 1p. Moreover, through using the website's "Betting Calculator", punters are able to decide how much they wish to risk and to calculate every possible outcome before placing a bet. In November 2003 bethilo launched 'Bet on the Move', the UK's first java based mobile betting application. This allowed the company's clients to bet on all online markets, view open bets, close bets, deposit and withdraw money through their mobile phones. In August 2004 the comoany also launched the world's first spread betting games, enabling clients to bet on a number of virtual markets (without having to download any software).